Do not Miss out This Keynote Speech from Professor Giovanni Schiuma

Do not Miss out This Keynote Speech from Professor Giovanni Schiuma

In addition to Udo Braendle, the other keynote speaker of the conference is Professor Giovanni Schiuma from University of Basilicata, Italy.

His keynote speech in 13^th NCM is about one of the challenging topics in the fields of management and business:

Arts-Based Management to Thrive in a Complex Business Landscape

Abstract

Do the Arts represent a valuable actionable knowledge domain for managers? Have they any role to play in the development of twenty-first-century organizations and in the achievement of business excellence? Many organizations have already discovered the benefits of using the arts in order to solve business issues: Unilever has largely used an extensive arts programme to spur people’s change and to develop organizational culture; Nestlé has used the arts to enhance the marketing team’s creativity and to develop communication skills and collaboration in terms of ideas and expertise sharing; Atradius has captured brand value by developing a partnership with Welsh National Opera; Price Waterhouse Coopers has used arts-based training to unlock employees’ creativity energy, inspiring and challenging people to think and act differently. Professor Giovanni Schiuma claims that new knowledge value drivers are affecting the organizational value creation capacity in the XXI century business landscape. They build the intellectual capital dimensions of XXI century and they can be labeled as the 6Es: experience, emotions, energy, ethics, environment, and engagement. Organizations are challenged to develop and renew their knowledge management toolbox in order to manage such new intangible based value drivers. For this reason, arts-based management represents a new management framework to support cross-innovation and spur organizational value creation dynamics.