A new digital era and the necessity for revision marketing plans

Traditional marketing methods are losing their old effectiveness, so new marketers need to find new ways to promote their business in the fast-changing digitalized world. There are several challenges ahead for traditional marketing techniques that usually focus on the mass audience and mainstream media.

Technology and digitalization have created numerous channels and networks. People have great opportunities to socialize and build relations in these networks. Large numbers of digital social media have made it easier to make better choices for consumers. Indeed, digitalization threatens the old marketing methods as it has distressed the audience. This new trend has made it difficult to grasp the old connection channels.

In this circumstance, developing a new marketing approach is needed. Marketers should shift to this new approach that considers the diversity of media and current perceptions of advertisement and marketing activities.

An effective marketing plan should develop insights into the new audience, new media, new tools, new trends, new demands, and new perceptions. This plan is the key to keeping pace in the fast-changing business world. Such a plan can successfully foresee future trends and consider the latest demands.

Understanding the most popular social media and platforms, defining specific marketing projects, designing attractive marketing campaigns, and launching an investment program for marketing are four elements of a creative marketing plan. This plan can successfully open the doors of effective marketing in the digital era.

We bring the latest topics and breakthroughs about marketing and branding that you can find in the “Marketing and Branding Research” journal. The journal is pleased to receive any manuscript pertinent to organizational leadership. We welcome any related submission to the Marketing and Branding Research at: https://mbr.cikd.ca/contacts?_action=loginForm