Dr. Nima Heirati is a lecturer in Marketing and Innovation Strategy at the School of Business and Management. Previously, he held an academic appointment at Newcastle University Business School and was an adjunct faculty member at the University of Tasmania. He has a BSc in Mechanical Engineering and an MBA in Business Administration. He obtained his Ph.D. in Strategic Marketing from the University of Tasmania. Before joining academia, Dr. Heirati held senior positions as the marketing manager and business development manager at several Middle-Eastern manufacturing firms.

His research relates predominantly to the field of Innovation Strategy, Service Marketing, and Business Relationships with the special focus on the challenges involved in business relationships (B2B), service infusion strategies (B2B), and the dark side of customer participation (B2C). His works are published in top-tier B2B industrial journals and have received growing citations. He is on the Editorial Board of Industrial Marketing Management, Service Business, and Australasian Marketing Journal. Nima has taught and teaches courses in Marketing Strategy, Services Marketing, Digital Marketing, and International Marketing on Bachelor and Master levels and Research Method on the Ph.D. Level.

Teaching

• UG: Services Marketing (2016-Now)
• PG: Digital Marketing (2016-Now)
• UG: Strategic Marketing (2016-17)
• Ph.D. Workshop: Analysis of Complex Models – Application of Structural Equation Modelling (2016-Now)

Membership

• European Marketing Academy (EMAC)
• Australian and New Zealand Marketing Academy (ANZMAC)
• Association for Key Account Management (A4KAM)
• Chartered Institute of Marketing (CIM)

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